‍OBJECTIVE:

Drive awareness and consideration of Illenium and Said the Sky to the Fortnite fan base in an authentic way.

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KPIs:

• PRIMARY: Awareness (Impressions)
• SECONDARY: Engagement

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AUDIENCE:

• ‍Gamers and Music fans
• 18-35, male skew
• Primarily North America and Western Europe

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RESULTS:

• Hit #1 on Fortnite Creative reaching 42,000 CCUs on launch
• 225MM impressions for the artists name and logos
• 300K daily players (17 min avg. in the map with the brands)
• 1.88MM views on Instagram through social posts promoting the integration