The power of collaborations inside Fortnite is bigger than people even realize
We partnered with Flighthouse to bring Illenium and Said The Sky’s brand into the hit Bodycam Fortnite map.
We placed their logos within the map to bring their brand to the Fortnite community.
We also set up a hidden “easter egg” to track organic engagement, a target that players could shoot at to earn XP. We did not advertise this at all, and had 90,000 engagements in just two days.
The map averaged between 250,000-300,000 unique daily players and hit 3 million total players.