Illenium

Overview

The power of collaborations inside Fortnite is bigger than people even realize

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We partnered with Flighthouse to bring Illenium and Said The Sky’s brand into the hit Bodycam Fortnite map.

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We placed their logos within the map to bring their brand to the Fortnite community.

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We also set up a hidden “easter egg” to track organic engagement, a target that players could shoot at to earn XP. We did not advertise this at all, and had 90,000 engagements in just two days. 

Results

The map averaged between 250,000-300,000 unique daily players and hit 3 million total players.