Bodega x HOKA

Overview

Bodega, a Boston-based retailer known for its narrative-based brand collaborations, teamed up with HOKA to reimagine the Tor Ultra Hi and Lo for both urban and outdoor exploration.

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Supernova/Braintickle led the visual content for the editorial collab, combining live-action footage with 3D elements. The team filmed actors and photoscanned their likeness into 3D space.

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Real VHS footage was layered with high-resolution cinematography to create a unique mix of textures in the final edit live on Bodega's instagram and website.

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View Bodega Blog Article.