Puma

Overview

Puma Hoops approached us with a basic concept — let’s make sneakers in a lab. Our 3D Design team fused nitro style with technological precision for this quick-hit social spot.

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The NITRO™ line is ​deeply technical, designed for energy return, stability, comfort, and bounce. So we set out to dramatize the process of creating these shoes as if they were specially designed in a lab.

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This was a perfect assignment for us, finding a way to breathe fresh air into a timeless sneaker brand with bright, bold colors through the expression of cutting-edge tech.

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Using a mix of Unreal Engine, Blender, and Touch Designer, we created this 3D animation spot for Puma’s highly-anticipated All-Pro Nitro™ Fireglow release around the Summer 2024 Olympics in Paris.