Bear Fight

Overview

Bear Fight Whiskey came to Supernova with a bold challenge: launch their first-ever ad campaign and establish the brand as a whiskey for life's daily victories and struggles.

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Together, we crafted "What’s Your Bear Fight?"—a campaign that celebrates those everyday challenges, big or small, and positions Bear Fight Whiskey as the perfect companion for every moment, win or lose.

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Starring creative partner Gabriel Macht, directed by Brian Billow, and featuring stunning cinematography by Janusz Kamiński, the campaign exudes confidence, approachability, and authenticity. It’s a reflection of the whiskey itself: bold yet inviting.

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From initial strategy to final execution, Supernova’s team delivered a cinematic campaign that inspires audiences to embrace their "bear fights" and raise a glass to the journey.

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Cheers to Bear Fight Whiskey—crafted for every step of the adventure. What’s YOUR Bear Fight?