Supernova Wins Best Super Bowl Ad From New York Times

The New York Times has named Supernova’s latest campaign for Bear Fight Whiskey the best Super Bowl ad of 2025.

Among a sea of spectacular commercials from big-name brands, our spot stood out for its authenticity, cinematic flair, and bold messaging. Receiving such a prestigious nod from a publication as influential as The New York Times is a major milestone for both Bear Fight Whiskey and our entire team at Supernova.

At the heart of the campaign is a simple yet powerful question: “What’s Your Bear Fight?”

We partnered with Bear Fight Whiskey to showcase how life’s daily victories and struggles, from the smallest personal challenges to the biggest milestones, can be embraced and celebrated. No matter what you’re up against, Bear Fight Whiskey aims to be the perfect companion, raising a glass to every moment, win or lose.

The cinematic quality you see in the commercial is no accident. Directed by Brian Billow and featuring stunning cinematography by the legendary Janusz Kamiński, every frame exudes the confidence, approachability, and authenticity that reflect the essence of Bear Fight Whiskey itself.

Adding star power to the campaign is our creative partner, Gabriel Macht, whose on-screen presence perfectly complements the brand’s bold-yet-inviting spirit.

From the first strategy sessions to final production, Supernova’s team worked tirelessly to craft a narrative that resonates with whiskey lovers and everyday fighters alike. Our vision inspired audiences to face their challenges head-on and celebrate the journey, whether it leads to triumph or teaches a vital lesson.

This recognition from The New York Times underscores our commitment to storytelling that is both innovative and genuine.

We believe in partnering with brands like Bear Fight Whiskey that share our passion for pushing boundaries and connecting with audiences on a deeper level.

As we raise a glass to this fantastic honor, we also raise it to the countless “bear fights” that shape our lives each day. Here’s to embracing every challenge and savoring every victory, with a whiskey made for each step of the adventure. What’s YOUR Bear Fight?