PUMA Hoops released their All-Pro NITRO™ Fireglow shoes, produced by Supernova.

The NITRO line is ​deeply technical, designed for energy return, stability, comfort, and bounce. So we set out to dramatize the process of creating these shoes as if they were specially designed in a lab.

This was a perfect assignment, finding a way to breathe fresh air into a timeless sneaker brand with bright, bold colors through the expression of cutting-edge tech.

The age of boring, functional black-and-white minimalism is so over. Maximalism is so in.

Director: Josh Parsons
Producer: Chris Rocco
VFX: Braintickle

Puma team
Producer: Abby Cottrill